Total Marketing Solutions (TMS) is designed to deliver increased awareness, brand building and propensity to purchase using sponsorship program.
One of the most pervasive findings in sponsorship is that the best effects are achieved where there is a logical match between the sponsor and the events itself. Our Event was targeted not generally, but to the specific segment of the market (young adult, college graduates and professional workers) that might be suitable to you and your brand.
Sponsorship had also proven as an effective way to communicate your brand. If the sponsor articulates some rationale for the sponsorship to the audience, even brands that don't have a logical match can still benefit, at least in terms of memory effects.